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The 100 Greatest Advertisements 1852-1958 Who Wrote Them And What They Did [Hardcover]

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Category: Books (Business & Economics)
Author: Julian Watkins
Author: Julian Watkins
ISBN-10: 1607966344
ISBN-10: 1607966344
ISBN-13: 9781607966340
ISBN-13: 9781607966340
Publisher: www.snowballpublishing.com
Publisher: www.snowballpublishing.com
Pages: 252
Pages: 252
Binding: Hardcover
Binding: Hardcover
Pub Date: 01-Jun-2013
Pub Date: 01-Jun-2013
SKU: 1607966344-11-MPOD
SKU: 1607966344-11-MPOD
Item ID: 100267353
List Price: $29.99

Seller: ShopSpell
Ships in: 2 business days
Transit time: Up to 5 business days
Delivery by: Jan 17 to Jan 19
Notes: Brand New Book. Order Now.

More than 100 illustrated examples of successful promotions demonstrate the ingredients that make ads click. These are the effective ads that sold millions of dollars of merchandise, from Rolls Royce automobiles to Lux Soap, Coca-Cola, and Campbell's Soup. Discover how the ads came into being, explained in their creators' own words.