Booksxpress - Privacy Policy

Welcome. The information below explains how Booksxpress, LLC ("Booksxpress") collects, uses, and discloses information on our website, located at www.shopspell.com (the "Website"). By ensuring that you are aware of and understand our Privacy Notice, we can provide you with better service. Please take a moment to read the following policy to learn how we handle your personal information.

Booksxpress ("we" or "us" or "our") understands that individuals with whom we conduct business value their privacy. We are committed to taking reasonable steps towards protecting your privacy online and managing your information responsibly. This Privacy Notice is intended to notify you of our online privacy practices, the types of information that may be collected and stored, how the information is used, with whom the information may be shared, what choices are available to you regarding the collection, use and distribution of the information, how we may contact you, what kind of security procedures are in place to protect the loss, misuse or alteration of information under our control, and who to contact with questions or concerns.

This Privacy Notice applies to the Website, to any phone, fax, email and/or postal mail operations concerning processing of orders and questions about products or services, as well as our marketing contacts with you. This Privacy Notice does not apply to other websites to which we may link, or to other companies or persons who might be listed as third-party contacts on this Website. By using the Website and/or by contacting us and providing any personal information, you consent to the collection, transfer, storage, disclosure and use of information by us in accordance with this Privacy Notice. If we decide to change our Privacy Notice, we will post those changes on this page.

Why We Collect Information:

We collect personal information because it helps us deliver our products and services, design and deliver our Website, and to deliver targeted marketing to you. In addition, your personal information helps us communicate to you our latest products, special offers, and information and events about which you might like to hear. We also may correlate your personal information obtained from you with information from other sources. For example, if you provide us with your personal information, we may cross-check that against information that might be otherwise available through other entities such as when you, or a business with which you are affiliated, seeks to open an account with us, or in order to prevent or detect fraud.

How We Collect Information:

We collect information in three primary ways:

  1. You Give Us Information: We collect information from you when you submit it to us through our Website.

  2. We Collect Information Automatically: We automatically collect certain types of information when you visit our Website. For example, we automatically collect various types of technical information when you use our Website as otherwise described in this Privacy Notice.

  3. We Collect Information from Other Sources: We may obtain information about you from outside sources. For example, we may obtain commercially available information about you from third-parties or purchase e-mail lists from third-parties for advertising and marketing purposes. We may also receive information from third-parties who provide services for us through web-beacons and other technologies as otherwise discussed in this Privacy Notice.

What Information We Collect:

We may collect, store and use the following kinds of personal data:

  1. information about your visits to and use of this Website;

  2. information that you provide to us for the purpose of registering with us and/or subscribing to our Website services and/or email notifications and/or downloading resources.

Account Creation:

If you create an account, you will be asked to provide a username, email address, mobile number, and may be asked to provide additional information for identification and verification purposes. If you register for Booksxpress via Facebook Connect, Google+, or Twitter OAuth, you authorize Booksxpress to access certain personally identifiable information in your Facebook/Twitter accounts pursuant to the Facebook/Twitter Terms of Use.

Shopping:

When you order products or services via the Website, we will collect the information necessary to complete your order, such as your name, e-mail address, credit card information, transaction details, shipping address, general information about your purchases and payment methods, and physical or billing address. Depending on which services you choose to use, Booksxpress may also require additional information. You may also provide us with other information that you might submit. You may be given the option to save certain information on our website in order to make future shopping experiences faster and more convenient.

General Browsing:

We do not automatically collect information unless you voluntarily input or submit this information, such as during a registration or ordering process, when you submit questions or comments, request information, seek to open an account or participate in online surveys, contests, promotions or other activities.

Even if you do not submit personal information through the Website, we gather navigational information about where visitors go on the Website and information about the technical efficiencies of our Website and services (i.e., time to connect to the Website, time to download pages, etc.). This information allows us to see which areas of our Website are most visited and helps us better understand the user experience. This information also helps us improve the quality of the Website by recognizing and delivering more of the features, areas, and services our visitors prefer. In this process of gathering information, we may collect personally identifiable and non-personally identifiable information, including but not limited to domain type, browser type and version, service provider and IP address, referring/exit pages, operating system, date/time stamp, and click-stream data. We may also create and use electronic records to compile statistics about how our visitors collectively interact with our Website.

Use of Cookies:

Cookies are bits of electronic information that a website may transfer to a visitor's computer to identify specific information about the visitor's visits to the website. The Website uses a browser feature known as a cookie, which assigns a unique identification to your computer. Cookies are typically stored on your computer's hard drive and are used to help track clicks as you go through the pages within our Website. We may also use cookies to tell us whether you have previously visited the Website. We also use cookies which may be set by third-parties with whom we have entered into agreements which may enable us to obtain analytics information about the use of our Website. You can set your browser not to accept cookies or to notify you when you are sent a cookie, giving you the opportunity to decide whether or not to accept it. You may also use commonly available tools in your browser to remove cookies which may have been placed onto your computer. Shared local objects (commonly referred to as "FLASH cookies") are cookies that are placed on your computer that are not removed through normal browser management tools. We will not use FLASH cookies in a manner inconsistent with the purposes for which they were designed unless you are specifically notified that we intend to use them for a specific service.

Use of Web Beacons, Clear-GIFs, Pixel Tags and JavaScript:

We also may use "pixel tags" (also called "action pixels," "web beacons" or "clear gifs") and/or JavaScript plug-ins, placed on our Website and in our emails to you. These web beacons and plug-ins are small graphic images (typically that you cannot see) or code on a website or in an email message which are used for such things as recording webpages and advertisements clicked-on by a user, or for tracking the performance of email marketing campaigns. These devices help us analyze our customers' online behavior and measure the effectiveness of our website and our marketing. We also work with third-party service providers that help us track, collect, and analyze this information. Third-party entities with whom we have agreements may place these devices on the website and/or in emails to use information obtained from them such as pages viewed, items purchased, emails opened and items upon which you may click in emails. These third-party providers may also place cookies onto your computer. Those third-party cookies may enable us to obtain aggregate demographic information and user statistics about you and your preferences from these third-party sources as well as our information we have about you.

Server Logs:

A web "server log" is a record of activity created by a computer that delivers certain webpages to your browser. Certain activities that you perform on our Website may record information in server logs. For example, if you enter a search term into a search box located on the Website, the server log may record the search term, the link you clicked on to bring you to our Website and/or information about your browser, such as your IP address and the cookies set on your browser.

Search Queries on Our Website:

We may provide you with options to search for information on our site. If you enter information in a search query box, we may store that information and we may aggregate that information with other information we may have about the browser and/or IP address from which the search query originated.

Surveys:

From time to time, we may request information from users via surveys. Participation in these surveys or contests is completely voluntary and the user therefore has a choice whether or not to disclose this information. Information requested may include contact information (such as name, email and shipping address), demographic information (such as postal code, age level) and provide better services and options to you. If your information gathered via a survey will be used in a manner different from that described in this Privacy Notice, such use will be detailed in the survey instructions. For example, the instructions will alert you if the information will be shared with anyone in addition to those identified in this Privacy Notice, such as a third party sponsoring the survey.

How We Use the Information We Collect:

First and foremost, we do not sell data we collect in any individualized form - period. We only use the information we collect to improve our Website and the user experience and facilitate the transactions you may enter into via the Website.

We use the information we collect in a variety of ways. Generally, using all of the above mentioned, and similar type tools, we may collect, aggregate, and use information from or about you such as data about the type of browser and operating system used, your geographical location, which webpages you view, the time and duration or your visits to our site, the search queries you may use on this Website and any other submissions you may make, whether you clicked on any items or links on the site, whether you have clicked on any links in any emails sent from us, or third-parties on our behalf, whether you have chosen to opt-out of certain services or information sharing, and whether you have viewed or ordered certain products or services.

We use the information we collect internally in our business for many business purposes, such as to: (i) provide the Website and facilitate transactions between users; (ii) analyze trends and conduct research about improving the Website; (iii) provide support and respond to questions from users and Website visitors; (iv) improve our Website, products or services; (v) learn about users' needs; (vi) contact users for research, informational, and marketing purposes, including customizing our Website for you based upon your information and browsing habits and customizing our product recommendations to you based on your information and purchases; (vii) track traffic patterns and Website usage; (viii) provide customer service and technical support with respect to the Website; (ix) correlate information with other commercially available information to identify demographics and preferences to assist us in our marketing efforts; (x) provide specific relevant marketing, promotional, or other information to you; (xi) address information security and/or privacy practices, network functioning, engineering, and troubleshooting issues; (xii) investigate claims and/or legal actions, violations of law or agreements, and compliance with relevant applicable laws and legal process; (xiii) comply with law, or based on our good faith belief that it is necessary to conform or comply with the law, or otherwise to disclose information to prevent fraud to reduce credit risks, to cooperate with police and other governmental authorities, or to protect the rights, property or safety of visitors to the Website or the public; and (xiv) process or engage in a sale of all or part of our business, or if we go through a reorganization or merger.

We may also share personally identifiable information and non-personally identifiable information externally with our affiliates and business partners, as well as with other third-party service providers who help us provide operational services for the Website and our business, which might include, but is not necessarily limited to: business entities that provide e-mail address management and communication contact services, credit and debit card payment gateways and processors and the issuing and acquiring banks involved in the funds settlement procedures necessary to charge your cards or financial accounts, network equipment and application management providers and hosting entities, credit and debit card payment gateways and processors and the issuing and acquiring banks involved in the funds settlement procedures necessary to charge your cards or financial accounts, entities which obtain information such as demographic information which might be aggregated with information we have about you, judicial, administrative and/or legal or financial accounting providers in the event that information must be reviewed or released in response to civil and/or criminal investigations, claims, lawsuits, or if we are subject to judicial or administrative process (such as a subpoena) to release your information or to prosecute or defend legal actions, and other service providers which may be involved in the other types of services and activities otherwise discussed in this Privacy Notice.

We may also use your personally identifiable information to contact you in ways other than e-mail or regular mail, such as via telephone contact or facsimile.

Business Transfers

If Booksxpress or substantially all of its assets were acquired, or in the unlikely event that Booksxpress goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of Booksxpress may continue to use your personal information as set forth in this Privacy Notice in connection with the continued operation of Booksxpress by the acquirer.

Your Choices about the Information We Collect

If you do not consent to the way in which we may use your personal information, please do not submit any personal information to us. If you do not wish to receive emails about special offers and other promotions from us, click the unsubscribe link located in our emails or opt out in your account profile. If you do not wish to receive other marketing materials from us and/or if you do not want us to share your personal information with other entities as stated in this Privacy Notice, please provide us with your exact name and address and advise us that you wish to opt-out for information sharing or receiving information from us or both as the case may be. Please direct your opt-out request to the following contacts:

E-mail Address:
support@shopspell.com

Postal Address:
Booksxpress, LLC
P.O. Box 233
Wharton, NJ 07885

Privacy of Children Who Visit the Website

We recognize the importance of children's safety and privacy. The Website is not designed to attract children, and is not intended for use by any children under the age of 13. We do not request, or knowingly collect, any personally identifiable information from children under the age of 13.

Your California Privacy Rights

We collect various types of personal information about you during the course of your relationship with us as a customer. Under California law, if you are a resident of California, you may make a written request to us about how we have shared your information with third-parties for their direct marketing purposes. In response to your written request, we are allowed to provide you with a notice describing the cost-free means to opt-out of our sharing your information with third-parties with whom we do not share the same brand name, if the third party will use such information for its direct marketing purposes.

If you would like to exercise your rights under California law, please send your written request to the e-mail address or postal address below. Please include your postal address in your request. Within thirty (30) days of receiving your written request, we will provide you with a Third Party Direct Marketing Opt-Out Form so you may request that your personal information not be disclosed to third-parties for their direct marketing purposes.

E-mail Address:
support@shopspell.com

Postal Address:
Booksxpress, LLC
P.O. Box 233
Wharton, NJ 07885

Visitors to the Website Outside of the United States

If you are visiting the Website from a location outside of the United States, your connection will be through and to servers located in the United States. All information you receive from the Website will be created on servers located in the United States, and all information you provide will be maintained on web servers and systems located within the United States. The data protection laws in the United States and other countries might not be as those in your country. By using this Website and/or submitting information to us, you specifically consent to the transfer of your information to the United States to the facilities and servers we use, and to those with whom we may share your information.

Information Shared With Parties Outside of the United States

Booksxpress is a marketplace that facilitates the buying and selling of products. Some Sellers may be selling products from outside of the United States. In order to facilitate such transactions, your information, such as your name and address, may need to be shared to such Sellers to fulfill those purchase orders. For example, such information may be used for identification verification, transaction reviews, and fulfilling orders. Booksxpress does not provide Sellers with Buyers' payment or credit card information. Regardless of what country the Sellers to whom we provide information are selling from, you specifically authorize Booksxpress to use your information in 1) the United States; 2) any country where Booksxpress operates; and 3) any country from where Booksxpress Sellers sell products. Please be aware that the data protection laws in other jurisdictions may differ from those applying in the United States or where you reside.

Updating Personal Information

We prefer to keep your personal information accurate and up-to-date. If you would like to change your contact information, please login at:

shopspell.com.com/account

Links

For your convenience, the Website may contain links to other websites. We are not responsible for the privacy practices, advertising, products, or the content of such other websites. None of the links should be deemed to imply that we endorse or have any affiliation with the links.

Security

We believe in providing a safe and secure experience for all of our online visitors. To that end, we have implemented security measures to protect the information collected from you. We maintain reasonable physical and electronic safeguards designed to limit unauthorized access to your personally identifiable information, and to protect you against the criminal misuse of that information.

While we use the foregoing security measures to protect your information, please note that no data transmitted over the Internet or stored and utilized for business purposes can be guaranteed to be completely secure. No security measures are perfect or impenetrable. We cannot guarantee that only authorized persons will view your information. We cannot ensure that information you share on the Website will not become publicly available. You can reduce these risks by using common sense security practices such as choosing a strong password, using different passwords for different services, and using up to date antivirus software.

Questions / Changes in Notice

If you have questions or concerns with respect to our Privacy Notice, you may contact us at contact@shopspell.com. We may elect to change or amend our Privacy Notice; in such event, we will post the notice changes in our Privacy Notice on the Website.

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