1001 Ideas to Create Retail Excitement: (Revised Updated) [Paperback]

In a new, completely revised and updated edition of his 1999 classic 1001 Ideas to Create Retail Excitement, public relations and marketing guru Edgar Falk shows small, medium, and large business owners how to make the most of retail opportunities in any economic environment, and teaches all business owners how to think big in the face of growing competition and consumer insecurity.

In our ever-changing economy, Falk's strategies are an absolute necessity for survival and success. Here, he offers a veritable encyclopedia of practical suggestions that show small- to medium-sized retailers how to attract new customers, then goes on to offer solid, time-tested advice on how to keep them coming back, over and over again. From proven-successful ideas for eye-catching window displays, in-store promotions, and special events to tested strategies for market research and publicity, this guide provides everything the small business owner needs to become more aggressive and effective in pulling in customers and fending off competition.1001 Ideas to Create Retail Excitement: Revised EditionAcknowledgments

Preface: Meeting the Marketing Challenges of the Twenty-first Century

Chapter 1
The Changing Face of Retail . . . and You Are in the Driver's Seat

Chapter 2
You Can't Go It Alone
Improving the Retail Neighborhood
A National Trade Association

Chapter 3
Tracking the Trends to Stay Ahead of the Pack

Chapter 4
Gathering the Data to Help You Make Your Marketing Decisions
Obtaining Your Data
Locally Generated Research
What Information Your Local Research Should Develop
Understanding Research Formats
Get to Know Your Competitors
Sample Mini-Quesln