The 15 Essential Marketing Masterclasses for Your Small Business [Paperback]

This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal marketing results. Presenting fifteen comprehensive masterclasses, marketing expert Dee Blick presents easy-to-understand and easy-to-implement strategies to increase sales, prevent marketing mistakes, and build the foundations of a customer-driven brand. These fifteen comprehensive masterclasses can be implemented immediately, and cover such topics as marketing plans, copywriting, social media marketing, and public relations.

• Written by successful author and marketing guru who has worked with small businesses for twenty-seven years
• Includes practical, effective marketing strategies for every small business
• Appropriate for entrepreneurs, small business owners, and practicing marketing managers

When it comes to marketing a small business, success means getting a big impact from a small investment. The 15 Essential Marketing Masterclasses for Your Small Business gives entrepreneurs and small business owners proven strategies for effective, profitable marketing.

About Dee Blick vii

Foreword by Andy Fernandez, The Chartered Institute of Marketing (CIM) ix

Introduction 1

Masterclass 1: The perfect practical marketing plan 5

Masterclass 2: Your perfect positioning statement 21

Masterclass 3: Why it pays to locate and research your target audience 39

Masterclass 4: How to write copy that sells 57

Masterclass 5: How to make your website a magnet for hot prospects 75

Masterclass 6: How to write successful adverts 9l#$