Added Value: The Alchemy of Brand-Led Growth [Paperback]

This book is based upon the operating system of the company, Added Value, founded by the author, and now one of the world's largest marketing and branding consultancies. Two-thirds of the value of most companies is based on the intangible value of businesses including reputation, goodwill and know how. It is by marketing that reputation can be created and enhanced thus unlocking brand growth. With the use of many examples and case studies the author shows how the five I's process - Insight, Ideas, Innovation, Impact and Investment Return - can be used to create top-line demand-led growth and the tools and techniques available to achieve this. This is a unique approach with proven success.Prologue Insight Ideas Innovation Impact Investment Return Style

'Hats off to Mark Sherrington for being the 21st century evangelist for truly great marketing!' - Hirotaka Takeuchi, Dean, Graduate School of International Corporate Strategy, Hitotsubashi University, Tokyo

'Mark Sherrington has done it all - big corporate assignments at home and abroad, and joint founder of one of the world's most exciting marketing consultancy companies. Here is his book about how to do it based on how he's done it - a mind-expanding read and the kind of practical guide to great marketing that you've been looking for.' - Andrew Seth, former CEO of Lever Brothers, and Chairman of Added Value

'This book is a must read for both senior and junior executives who are seeking growth...In too many businesses marketing is not seen as the driving force of growth. This is a missed opportunity for both the business and the marketing function. Many of the insights and learnings in the book have been used in my business, with Mark's help, with strong success and excellent results. I hope my competitors don't read it.' - Keith Weed, Chairman, Lever Faberge

'Added Value does what it says on the packet. At last, a practical guide for Marketing in the 21st lӑ