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The Advertising Controversy Evidence On The Economic Effects Of Advertising [Hardcover]

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Category: Books (Business & Economics)
Author: Mark S Albion, Paul W. Farris
Author: Mark S Albion, Paul W. Farris
ISBN-10: 086569057X
ISBN-10: 086569057X
ISBN-13: 9780865690578
ISBN-13: 9780865690578
Publisher: Praeger
Publisher: Praeger
Pages: 245
Pages: 245
Binding: Hardcover
Binding: Hardcover
Pub Date: 01-Jun-1981
Pub Date: 01-Jun-1981
SKU: 086569057X-11-MPOD
SKU: 086569057X-11-MPOD
Item ID: 100898665

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Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand.

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