Advertising Transformed The New Rules for the Digital Age [Hardcover]

Framing advertising as an essential part of marketing strategy,Advertising Transformedoffers strategic answers to questions marketers and managers have about the effectiveness of advertising in the digital age.

Branding expert and Managing Director of Think BBDO, Fons Van Dyck, synthesizes the latest thinking about advertising into a digestible list of rules to create a best practice guide to succeeding in the industry. He covers key issues affecting advertising professionals today and focuses in particular on how advertisers can engage with increasingly empowered consumers on multiple channels on a global and local scale.

Backed by case studies of Effie award-winning campaigns from brands such as Evian, Mercedes and IBM,Advertising Transformedprovides marketers with the insights and expertise to meet ever-changing requirements and devise exciting campaigns that prove the continuing value of advertising.

Fons Van Dyckis a recognized expert and strategic advisor in the field of brand positioning and communication strategies for both consumer and corporate brands and is the founder of Think BBDO, a division of the international communications group BBDO located in Brussels, specializing in brand consulting. He teaches Brand Management and Marketing Communications courses at the Free University of Brussels (VUB) and is a renowned lecturer at business schools such as Stockholm School of Economics. Van Dyck writes a weekly column for Belgium's leading daily newspaperDe Standaardabout current trends in society and the world of marketing, communications and brands. A sensible, lucid and timely guide to a radically disrupted advertising landscape.