AI and the Creative Economy: Transforming Content Creation and Influencer Entrepreneurship [Hardcover]

The book aims to provide a contemporary and thorough analysis of how AI is playing a pivotal role in shaping new forms of entrepreneurship across various industries. It seeks to illuminate the ways in which entrepreneurs are leveraging AI technologies to drive innovation, and create businesses that contribute to societal progress.?

Richard Boateng is a Professor in Information Systems at the University of Ghana Business School. He is a technology researcher who focuses on developing, communicating, protecting, promoting ideas and concepts into projects of commercial value and development impact. The AD Scientific Index (Alper-Doger Scientific Index) 2021 and 2022 ranked Prof. Richard Boateng as the number one (#1) Scholar in ICT for Development/E-business Research in Ghana and 9th in Africa. He was also ranked the number four (#4) Scholar in General Business and Management Research in Ghana and 24th in Africa in 2022. He is also the associate editor of the Information Technologies & International Development Journal and serves on the editorial board of the Information Development Journal. His research experience covers the artificial intelligence and entrepreneurship, digital economy, cloud computing, e-learning, information, and communication technologies (ICT) for development, electronic governance, social media, electronic business, gender and technology, mobile commerce, and mobile health at the national, industrial, organisational and community levels. His research and project funds have been obtained from organizations including Mastercard Foundation, GIZ (German Development Agency, Ghana), World Wide Web Foundation (USA), Vodafone Group (Global/UK), Danish International Development Agency (DANIDA), International Development Research Centre (Canada), and the World Bank. On three occasions, Prof. Boateng has been invited to contribute to global reports on the digital economy. First, by the Renowned Economist, Diane Coyle for the Vodafone l“Î