Alternative Food Politics: From the Margins to the Mainstream [Paperback]

Introduction: Thinking 'With' Media: Margins, Mainstreams and the Media Politics of Food  PART 1: Limits and Paradoxes  1. The (Continuing) Paradox of the Organic Label: Reflections on US Trajectories in the Era of Mainstreaming  2. Mainstreaming New Nordic Cuisine? Alternative Food Politics and the Problems of Scale Jumping and Scale Bending  3. When Carrots Become Posh: Untangling the Relationship Between Heritage Foods and Social Distinction  PART 2: New Political Platforms  4. Promising Sustainable Foods: Entrepreneurial Visions of Sustainable Food Futures  5. The Welcome Dinner Project: Food Hospitality Activism and Digital Media  6. Food sovereignty: Deep Histories, Digital Activism and the Emergence of a Transnational Public  PART 3: Personal Food Politics and Entanglements  7. Its Not (Just) About the F-ckin Animals: How Veganism is Changing, and Why that Matters  8. Vitalities and Visceralities: Alternative Body/Food Politics in Digital Media  9. The Ethical Masquerade: (Un)masking Mechanisms of Power Behind Ethical Meat  PART 4: Reframing Production and Consumption  10. The Consumer Labelling Turn in Farmed Animal Welfare Politics: From the Margins of Animal Advocacy to Mainstream Supermarket Shelves  11. Confronting Food Waste in MasterChef Australia: Media Production and Recalcitrant Matter  12. Supermarkets, Celebrity Chefs and Private Labels: The Alternative Reframing of Processed Foods

Media interest in food has intensified in recent years, leading to a contemporary food landscape where alternative food practices are increasingly visible. Concerns that were once exclusively the domain of activist movements motivated by environmental, animal rights, health and lã-