Analyzing Social Networks [Hardcover]

Kickstart your research with this practical, bestselling guide to doing social network analysis. Get to grips with the mathematical foundations and learn how to use software tools such as NeTDraw and UCINET to reach your research goals. 

Supporting you step-by-step through the entire research process, from design and data collection to coding, visualisation, and analysis, the book also offers:

• Case studies and examples using real data 
• Exercises drawn from the authors’ decades of teaching experience 
• Online access to datasets, worked examples and a software manual to help you practice your skills.

Whether you are new to social network analysis or an experienced researcher, this approachable book is your technical toolbox and research companion all in one. 

The definitive guide to doing network analysis using UCINET, written by world-class academics and a deft, sophisticated introduction to social network research design, data, and analysis. This is an ideal textbook for teaching and learning social network analysis, as it strikes a good balance between scope and depth, theoretical rationales and technical details, data collection and data analysis. It’s a joy to read!Targeted. Specific.This book is a clear and practical intro to social network analysis. It breaks things down in an easy-to-follow way, with great examples that make the concepts click.CHAPTER 1: INTRODUCTION
CHAPTER 2: MATHEMATICAL FOUNDATIONS
CHAPTER 3: RESEARCH DESIGN
CHAPTER 4: DATA COLLECTION
CHAPTER 5: DATA MANAGEMENT
CHAPTER 6: MULTIVARIATE TECHNIQUES USED IN NETWORK ANALYSIS
CHAPTER 7: VISUALIZATION
CHAPTER 8: LOCAL NODE-LEVEL MEASURES
CHAPTER 9: CENTRALITY