Japanese animation is at the nexus of an international multimedia industry worth over $23.6 billion a year, linked to everything from manga to computer games, Pok?mon and plushies. In this comprehensive guide, Jonathan Clements chronicles the production and reception history of the entire medium, from a handful of hobbyists in the 1910s to the Oscar-winningSpirited Awayand beyond.
Exploring the cultural and technological developments of the past century, Clements addresses how anime's history has been written by Japanese scholars, and covers previously neglected topics such as wartime instructional animation and work-for-hire for American clients. Founded on the testimonies of industry professionals, and drawing on a myriad of Japanese-language documents, memoirs and books,Anime: A Historyilluminates the anime business from the inside investigating its innovators, its unsung heroes and its controversies.
This new edition has been updated and revised throughout, with full colour illustrations and three new chapters on anime's fortunes among Chinese audiences and subcontractors, 21st century trends in 'otaku economics', and the huge transformations brought about by the rise of global streaming technology.
Jonathan Clementsis a contributing editor to the fourth edition of the
Encyclopedia of Science Fiction(2021). He is the author of
Schoolgirl Milky Crisis: Adventures in the Anime and Manga Trade(2009) and co-author of the
Anime Encyclopedia: A Century of Japanese Animation(2015). He was a visiting professor at Xi'an Jiaotong University, China from 201319.
This study is authoritative and detailed, and will be essential reading for anime fans and scholars alike. PD Smith,The Guardian
Historian Jonathan Clements traces the evolution of anime by exploring the history of its production and reception over the past 100 years, identifying periods in which cultural and technological developmentslc!
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