The Art of Woo: Using Strategic Persuasion to Sell Your Ideas [Paperback]

You may need The Art of War to defeat your enemies, but if you prefer to win them over, read The Art of Woo

G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their Woo IQ, they show how relationship-based persuasion works to open hearts and minds.

Ranging across history, from Charles Lindbergh to Sam Walton, the authors examine how savvy negotiators use persuasion - not confrontation-to achieve goals.  -U.S. News & World Report
Ranging across history, from Charles Lindbergh to Sam Walton, the authors examine how savvy negotiators use persuasion - not confrontation-to achieve goals. -U.S. News & World Report

Shell and Moussa have done something remarkable here, turning a mysterious, intuitive art into a clear, systematic science. -Robert B. Cialdini, author of Influence: Science and Practice

Dale Carnegie's classic How to Win Friends and Influence People remains a standard for salespeople to this day, but [The Art of Woo] is more . . . relevant in ways that Carnegie's 70-year-old book cannot be. -Library Journal

Many motivational books exhort readers to sell yourself to bosses and colleagues. This one counsels you to do so with self-awareness, finding a style that suits your strengths and weakneslóÉ