Audience Transformations Shifting Audience Positions in Late Modernity [Hardcover]

The concept of the audience is changing. In the twenty-firstcentury there are novel configurations of user practices and technological capabilities that are altering the way we understand and trust media organizations and representations, how we participate in society, and how we construct our social relations. This book embeds these transformations in a societal, cultural, technological, ideological, economic and historical context, avoiding a naive privileging of technology as the main societal driving force, but also avoiding the media-centric reduction of society to the audiences that are situated within. Audience Transformations provides a platform for a nuanced and careful analysis of the main changes in European communicational practices, and their social, cultural and technological affordances.

Introduction 1. Audience/society transformations Nico Carpentier, Kim Schr?der and Lawrie Hallett Part I: Using the media2. Cross-media use - Unfolding complexities in contemporary audiencehood Jakob Bjur, Kim Schr?der, Uwe Hasebrink, C?dric Courtois, Hanna Adoni and Hillel Nossek3. New genres - new roles for the audience? An overview of recent research Ranjana Das, Jelena Kleut and G?ran Bolin4. On the role of media in socially demanding situations Ingrid Paus-Hasebrink, Jasmin Kulterer, David `mahel and Vra Kontr?kov? Part II: Unpacking the audience's complex structures (generations, minorities and networks)5. Generations and media: The social construction of generational identity and differences Nicoletta Vittadini, Andra Siibak, Irena Carpentier Reifov? and Helena Bilandzic6. Lost in mainstreaming? Ethnic minority audiences for public and private broadcasting Marta Cola, Kaarina Nikunen, Alexander Dhoest and Gavan Titley7. Networks of belonging: Interaction, participlã%