Base of the Pyramid 3.0: Sustainable Development through Innovation and Entrepreneurship [Hardcover]

For well over 4 billion people  approximately 60% of all humanity  annual income is less than $1,500. The term Base of the Pyramid was first coined by Stuart L. Hart and C.K. Prahalad in 2002 and has become synonymous with both the method by which we can more effectively address poverty and the opportunity that exists in a multi-trillion-dollar market. A whole new lexicon has emerged to describe this phenomenon, including new buzzwords and catch phrases like inclusive business , opportunities for the majority , sustainable livelihoods , pro-poor business and social business, and thousands of new businesses, institutions and investment funds have been set up.In this ground-breaking new book, Stuart L. Hart and Fernando Casado Ca?eque have worked with members of the BoP Global Network to shake the tree, look objectively at what has happened since 2002, highlight why earlier applications of BoP havent worked and propose new objectives and ways of working to formulate more sustainable solutions.

The book challenges the reader and organizations to think about the mindset and purpose across whole organizations, open innovation rather than simply co-creation, and a complete review of the innovation ecosystem.

Through this book, practitioners will gain a clearer insight into which business models can work within different communities to ensure a sustainable transition to improved local economies. Equally, the book is a must-read for researchers and students in the fields of entrepreneurship, innovation, sustainable development and environmental management.

Prologue: Defining the path towards a BoP 3.0 Stuart L. HartIntroduction. Lessons learned: Moving the inclusive business agenda forward Fernando Casado Ca?equePart 1: BoP vision and capability: The importance of purpose and culture1. The importance of vision and purpose for BoP business developmentUrs J?ger and Vijay Sathe2. Building inclul³?