Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd [Paperback]

In this second edition of their classic book on personal brand, David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions that build trusting relationships.

McNally and Speak take you through the process of identifying the key components of your brand, conveying that brand to the world, checking how closely your brand aligns with important relationships in your life—particularly the one with your employer—and assessing your progress along the way. This thoroughly revised and updated edition features new material on how to use social media to build a powerful personal brand and case studies of individuals whose personal brands have changed the world.Acknowledgments
Introduction – Being More of Who You Are
Chapter One Personal Brand: The Perception That You Made a Difference
Chapter Two A Strong Personal Brand Delivers on Three Important Expectations
Chapter Three Your Personal Brand is Perceived From Three Different Dimensions
Chapter Four Authenticity: The Cornerstone to Building a Strong Brand
Chapter Five Creating Your Brand Platform: Dimensions and Ethos
Chapter Six A Promise to Be More of Who You Are
Chapter Seven How Strong is Your Personal Brand Today?
Chapter Eight Aligning to Become a Stronger Brand
Chapter Nine Personal Brand Building Has Gone Social
Chapter Ten The Courage to Live Your Brand
Works Cited
Index
About the Authors“Squarely delivers where other books have left off by creating a genuine sellÌ