BECOMING RHETORICAL [Paperback]

Communication isn't static. It shifts and changes. Nicotra's BECOMING RHETORICAL: ANALYZING AND COMPOSING IN A MULTIMEDIA WORLD, 2nd edition, equips you with the tools and knowledge to effectively communicate to countless different audiences and across multiple forms of media. You will learn to analyze and compose in textual, visual and multimodalities -- from evaluating an op-ed piece, to making a video of a consumer product, to creating an entire public awareness campaign -- as you become a confident critical thinker in a 21st century multimedia world. Extremely reader friendly, the book includes diverse and inclusive examples, images and language as well as timely readings on topics such as identity, food insecurity, race and mental health. In addition, MindTap provides anywhere, anytime digital learning solutions.Part 1: WHAT BECOMING RHETORICAL MEANS. Introduction. What It Means to Become Rhetorical. What Is Rhetorical Training? Why Rhetorical Analysis Is Important. Why Rhetorical Action Is Important. What It Really Means to Become Rhetorical: Transfer of Skills. 1. The Basic Rhetorical Situation. Communicators: How Do They Convince Us of Their Relevance? Appealing to Audiences through Character: How Communicators Build Ethos. Appealing to an Audience through the Strength of a Message: Logos. Audience: Who Is the Communication For? Appealing to an Audience's Emotions: Pathos. For Reflection: Transferable Skills and Concepts. Assignment: Uncover Your Rhetorical Self. 2. The Expanded Rhetorical Situation. Context: What Are the Circumstances of Communication? Exigence: What Invites You to Communicate? Purpose: What Does This Communication Want? The Means of Communication (Modality, Medium, Genre, Circulation): How Does Communication Physically Happen? For Reflection: Transferable Skills and Concepts. Assignment: Compare Compositions with Similar Purposes But Different Formats. Part 2: RHETORICAL ANALYSIS. 3. Analyzing Textual Rhetoric. Thinking Rhetorical About lch