Better Homes & Gardens celebrates its 100th anniversary with this expanded edition of the “red plaid” cookbook, a trusted staple in kitchens across America since 1930.All-new chapters look back at the history of Better Homes & Gardens, including a "Behind the Kitchen Door" feature about America's first test kitchen, and a "Then & Now" section comparing original classics to updated recipes influenced by flavor and current food trends. With more than 1,000 recipes and a photo for each one, the book covers traditional dishes such as Brownies and new favorites like Cold Brew Coffee.
This edition maintains fresh organization to reflect how we cook today: recipes have flavor variations, options to swap out ingredients, and ways to make dishes healthier. Clear directions and how-to photos teach techniques; identification photos clarify the broad range of today's ingredients; charts for meat and poultry give at-a-glance cooking times; and "cheat sheets" throughout present information in easy-to-access bites.
Perfect for today’s kitchens, the book is a handy, lay-flat hardcover.The Better Homes and Gardens brand is one of America's most trusted sources for information on cooking, gardening, home improvement, home design, decorating, and crafting. Today, the brand encompasses books, magazines, and digital media.This cookbook has been a standard household reference for 75 years; loaded with recipes and photographs, it offers more value than any other cookbook.
Book will be promoted in conjunction with National Cookbook Month and Better Homes & Gardens 100th anniversary.- Prepublication online buzz campaign
- Blogger and influencer outreach campaign
- Digital review copies available via Edelweiss
- Ebook spotlights and promotions
- Publisher website spotlights
- Social media spotlights, giveaways, and targeted paid advertisinlƒ$