Beyond the Screen: The Future of Television and Advertising [Paperback]

Acknowledgements

Introduction: Where Have We Been, Where Are We Now, Where Are We Going?

?

PART I  THE FUTURE OF THE LINEAR MEDIA

Chapter 1:?? The Future of the Broadcast Industry

Chapter 2:?? The Future of the MVPD

?

PART II  THE FUTURE OF THE STREAMING MEDIA

Chapter 3:?? The Future of Television Delivery Systems

Chapter 4:?? The Future of Television Programming

Chapter 5:?? The Future of Television Viewing

Chapter 6:?? The Future of Cloud and A.I. Television

?

PART III  THE FUTURE OF TELEVISION MONETIZATION

Chapter 7:?? The Future of Television Advertising

Chapter 8:?? The Future of Product Placement

Chapter 9:?? The Future of Television Content Search & Promotion

Chapter 10: The Future of U.S. Television in the Global Television Market

?

PART IV  THE FUTURE OF TELEVISION IN THE MID-21^ST CENTURY AND BEYOND

Chapter 11: Final Thoughts and Future Visions

?

Notes

Written in an accessible style, this book explores the complex future of television, across its different industries, providing professional producers with key insights and pathways to adapt and prepare.

Written in an accessible style, this book exl%