A revised edition of this celebrated cultural history features a new afterword and three new chapters focusing on the global K-pop phenomenon BTS, as well as the Academy Awardwinning filmParasiteand the hit Netflix seriesSquid Game.
In this fresh, funny, and insightful cultural history, Euny Hong recounts how South Korea vaulted itself into the twenty-first century, becoming a global leader in business, technology, education, and pop culture. Along the way we meet teachers, cultural critics, Michelin-starred chefs, pop music superstars, and government ministers in charge of creating boy bands with highly synchronized dance moves. The strict rigors of the Korean education system now lead to a society that works and plays hardwith a Ministry of Culture that churns out movies, television dramas, pop bands, and video games exported throughout the world.The Birth of Korean Coolreveals how a really uncool country became cool, and how a nation that once banned miniskirts, long hair on men, and rock and roll could come to be known for its pop music and the smartphone in everyones pocket.
This revised edition features a new afterword and three new chapters focusing on the global K-pop phenomenon BTS, as well as the Academy Award-winning filmParasiteand the hit Netflix seriesSquid Game.
Euny Hongis a journalist and author whose work has appeared in
The New York Times,
The Washington Post,
The Wall Street Journal Europe,
International Herald Tribune,
The New Republic,
The Boston Globe, and the
Forward. She is the author of one previous book, the novel
Kept: A Comedy of Sex and Manners.
Incisive and humorous& An excellent case study of calculated entrepreneurial moxie. The New York Times Book Review
Full of facts and entertaining to boot, it's definitely a gem. EntertainmentWeekly.com
An insightful book&[Hong's] brief chaptlă(
![The Birth of Korean Cool: How One Nation Is Conquering the World Through Pop Culture (Expanded Edition) [Paperback]](/itemImage/2/8/5/1/2_6989453.jpg "The Birth of Korean Cool: How One Nation Is Conquering the World Through Pop Culture (Expanded Edition) [Paperback]")