The Blair Witch Project [Paperback]

n this Devil's Advocate, Peter Turner tells the story of the film from his conception and production then provides a unique analysis of the techniques used, their appeal to audiences and the themes that helped make the film such an international hit, including the pionerring internet marketing.Few films have had the influence and impact of The Blair Witch Project (1999). Its arrival was a horror cinema palette cleanser after a decade of serial killers and postmodern intertextuality, a bare bones 'found footage' trend setter. In this Devil's Advocate, Peter Turner tells the story of the film from his conception and production then provides a unique analysis of the techniques used, their appeal to audiences and the themes that helped make the film such an international hit, including the pionerring internet marketing.Peter Turner is a film and media studies lecturer at Bracknell and Wokingham College, UK, and a regular contributor to MediaMagazine and Splice, among other publications.