Book Yourself Solid for Creatives: The Fastest, Easiest, Most Reliable System for Getting More Clients Than You Can Handle, Even if You Hate Marketing [Hardcover]

Expand your book of business at your creative agency or freelance service

In Book Yourself Solid for Creatives, bestselling author Michael Port and Joana Galvao deliver a game-changing and super-specific playbook for creative professionals seeking to fill their pipeline with dozens or hundreds of qualified leads and convert them into paying clients. The authors explain how to achieve your business goals, pack your calendar with high-value clients, and increase your top- and bottom-lines.

In the book, you'll find effective strategies adapted from the author's bestselling Book Yourself Solid that work perfectly in the challenging and unique space occupied by creative professionals. You'll also discover:

• Actionable techniques and frameworks you can implement immediately to dramatically increase the number of valuable and qualified leads in your pipeline
• How to differentiate your services from your most relevant and closest competitors
• How to improve your workflows and efficiency so you can accommodate your newly expanded pipeline

Perfect for graphic designers, artists, writers, freelance artists, and other creative professionals, Book Yourself Solid for Creatives is the blueprint for agency and business growth that you've been waiting for.

Joanas Note vii

Preface xi

Acknowledgments xv

MODULE One Your Foundation 1

Chapter 1 The Red Velvet Rope Policy 3

Chapter 2 Why People Buy What Youre Selling 17

Chapter 3 Develop a Personal Brand 34

Chapter 4 How to Talk About What You Do 49

MODULE Two Building Trust and Credibility 61