Brain Advantage: Become a More Effective Business Leader Using the Latest Brain Research [Paperback]

This book does for business leaders what few have time to do for themselves. It combines the latest brain research with insights from psychological studies of how people think. It uses powerful stories to convey that information, and presents it in short, readable chapters, each divided into three parts:· What's the story? reports in concise, digestible terms the science behind how the brain works.· Interesting, but so what? discusses how this research is relevant to business leadership today.· What if ... illustrates what leaders might do differently if they were truly to lead with the brain in mind. The Brain Advantage shows leaders how to become even more effective decision-makers, communicators, and change-agents. A well-researched book that outlines the issues and surprises about the brain that leaders could do well to understand. --David Rock, author of Your Brain at Work, founding president of the NeuroLeadership Institute“A very ambitious book, highly readable and entertaining, showing how the latest findings in neuropsychology are relevant to effective management. --Gary Klein, Ph.D., Applied Research Associates, author of Sources of Power: How People Make Decisions