Brand From the Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business [Paperback]

Introduction v

PART ONE: GET SMART!

1 Essential #1: Discover 3

2 Essential #2: Commit 21

PART TWO: GET READY!

3 Essential #3: Diagnose 63

4 Essential #4: Prepare 92

PART THREE: GET IT DONE!

5 Essential #5: Create 119

6 Essential #6: Apply 158

7 Essential #7: Market 195

8 Essential #8: Nurture 218

PART FOUR: WHAT IT MEANS FOR YOU

9 You and Employer Brand 241

Notes 244

Acknowledgments 249

The Authors 251

Index 253