Branded Beauty How Marketing Changed the Way We Look [Hardcover]

Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances and cosmetic surgery. Over the years, it has used flattery, seduction, science and shame to persuade consumers that they’ll have to invest if they want to look their best. 

InBranded Beauty, Mark Tungate delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlors in Brooklyn, he talks to the people who’ve made skin their trade. He analyzes the marketing strategies used by those creating and selling beauty products. He visits the labs where researchers seek the key to eternal youth. Tungate covers a vast array of topics including: the origins of beauty, the importance of scent, designer fashion and beauty, using marketing to find a niche, celebrity marketing, masculine beauty, beauty around the world, cosmetic surgery becoming mainstream, tattoo artists, organic and sustainable beauty, the future of beauty and, ultimately, the price of beauty. 

Full of fascinating detail on great names such as Revlon, Estée Lauder, L’Oréal and Max Factor,Branded Beautylooks at the history of the beauty industry and considers its future.
Lifts the lid on the $330 billion beauty industry
Mark Tungateis a journalist specializing in marketing, media, and communication. He is the author of the booksAdland,Fashion Brands, andBranded Male. As a journalist, Mark has written for publications such asThe Times,The Telegraph, andThe Independent. He has a weekly column in the French media magazineStratégiesand writes about marketing, fashion and design for the websiteStylus.com. Alongside his writing, he teaches at Parsons Paris School of Art and Design.