Bridging Intention to Impact: Transforming Digital Product Development through Evidence-Based Decision-Making [Paperback]

Part 1: Focusing on Behaviors to Build Valuable Products

Chapter 1: Measuring Usage is Only the Beginning

Chapter 2: Exploring The Value of Measuring User Outcomes

Chapter 3: Connecting User Behavior to Business Outcomes

Chapter 4: Ensuring Features Make an Impact

Part 2: Starting an Impact Mindset Culture Change with a Single Project

Chapter 5: Defining the Features Purpose (FIA Step 1)

Chapter 6: Establishing Beliefs About Outcomes with Hypotheses (FIA Step 2)

Chapter 7: Scoping the Right Measurements (FIA Step 3, Part 1)

Chapter 8: Building Data Collection Systems (FIA Step 3, Part 2)

Chapter 9: Conducting the Experiment (FIA Step 4, Part 1)

Chapter 10: Generating Insights from Experiment Data (FIA Step 4, Part 2)

Chapter 11: Actions Based on the FIA Results (FIA Step 5)

Chapter 12: Starting a Feature Impact Analysis Today

Part 3: Expanding from a single project to a philosophy change

Chapter 13: Establishing a Path to the Impact Mindset Future

Chapter 14: Building a Strategic Roadmap

Chapter 15: Creating a Cultural Change

Chapter 16: Connecting to a Vision

Glossary

Connor Joyce is a Senior User Researcher at Microsoft and CEO of Desired Outcome Labs. He is a mixed-methods researcher, product builder, and behavioral scientist with experience at Deloitte, Twilio, and a collection of startups. Connor is a startulÃn