The Broadway Musical Collaboration in Commerce and Art [Hardcover]

Three out of four Broadway-bound musicals fail to get there, and many of those that do, ultimately fail. The Broadway Musical takes an engrossing look at the industry's successes and failures in an effort to understand the phenomenon of mass collaboration that is Broadway.
The authors investigate the complicated machinery of show business from its birth around the turn of the century through its survival of the cost explosions of the 1980s. Through interviews with many of Broadway's top producers, directors, designers, actors, songwriters, lyricists, librettists, musicians, and other artists, they lead us on an intimate tour of the creative process. They also explore the roles of top executives and the reactions of critics and audiences. They conclude with a fascinating look at the inherent conflicts and tensions that have resulted in some of the most seamless and best-loved productions on Broadway.
Fans of the genre as well as scholars and students of American culture will delight in this revealing insider's look at the scenes behind the scenes and the history of one of America's most popular forms of entertainment.

The effort that goes into making a Broadway musical is enormous, first requiring the enthusiasm of a group of initial creative artists and then the cooperation of hundreds of talented individuals and the investment of millions of dollars before each show is ready to open. Each venture is marked perhaps more by conflict than collaboration, and the continuation of the industry seems more remarkable when it is revealed that three out of four Broadway musicals fail to break even on Broadway.
What goes into the making of a successful musical? No venture can be a success without good collaboration, but whether it is good or bad in any specific case cannot be known beforehand. The Broadway Musical is an investigation into this phenomenon of collaboration and its seeming unpredictability. To gather information, Bernard Rosenberg and Ernest HlÃ'