The Bruegel Success Story. This small phrase evokes the brand inventedby the great Pieter Bruegel the Elder (c.1526/769), which wascapitalised on by his two sons and many followers. It was the naturaltheme for a symposium that brought together art historians, scientistsand connoisseurs to celebrate the art of Pieter Bruegel and hisindelible influence on the generations that followed. <br/>Theidea for <i>The Bruegel Success Story Colloquium</i> took root at theRoyal Institute for Cultural Heritage in Brussels, where Bruegels mostenigmatic painting, the <i>Dulle Griet</i>, was being restored inpreparation for the great Bruegel exhibition at the KunsthistorischesMuseum in Vienna in 2018-19. <br/>The papers presented at thesymposium that now appear as beautifully illustrated essays in this bookare the fruit of research by both renowned experts and relativenewcomers, all of whom have been profoundly touched by the art of PieterBruegel and his progeny.