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Business Digitalization: Corporate Identity and Reputation [Hardcover]

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Category: Books (Business & Economics)
ISBN-10: 1032512350
ISBN-10: 1032512350
ISBN-13: 9781032512358
ISBN-13: 9781032512358
Publisher: Routledge
Publisher: Routledge
Pages: 202
Pages: 202
Binding: Hardcover
Binding: Hardcover
SKU: 1032512350-11-MPOD
SKU: 1032512350-11-MPOD
Item ID: 107074807

Seller: ShopSpell
Ships in: 2 business days
Transit time: Up to 5 business days
Delivery by: Oct 04 to Oct 06
Notes: Brand New Item. Not shipped to AK, HI, APO, FPO, AE.

This book investigates and explores the impact of digital transformation on building corporate branding, identity and reputation.

Chapter 1. Introdction - Business Digitalisation: Corporate Identity and Reputation

Pantea Foroudi and Maria T. Cuomo

Chapter 2: Brand Identity and Digital Transformation: