Business Research Methods: An Applied Orientation [Hardcover]

Since research is best learned by doing, this book emphasizes a hands-on, do-it yourself approach. The readers have many opportunities to see how business researches affect and support management decision.? The book used a case study approach for all the chapters with interactive videos. The book gave emphasis to quantitative data analysis using a software program, IBM SPSS 20.0. The data analysis chapters illustrate in detail each step in running the software programs.? The software programs files are provided for all data sets: outputs, demonstration movies, and screen captures are on the Website. This book provides students most extensive help available to learn quantitative?data analysis using SPSS. Thus, the authors prepared this textbook and all the additional materials to help the students to understand the functional principles of business research and how to apply them in real-life situations.Introduction to Business Research.- Business Research Process.- Business Research Design: An Overview.- Exploratory Research Design.- Descriptive Research Design.- Causal Research Design: Experimentation.- Measurement and Scaling.- Questionaire Design.- Data Preparation and Preliminary Analysis.- Analysis of Variance (ANOVA).- Regression Analysis.- Factor Analysis.- Cluster Analysis.- Logistic Regression.- Business Research Reports.

Dr. Sreejesh teaches Marketing Research and Business Research Methods using SAS 9.2 and SPSS at post graduate level (MBA) in IBS Hyderabad. He has received graduate and post graduate degrees in Economics from Kerala University, Kerala, MBA from Anna University, Chennai, M.Phil in Management from ICFAI University, Tripura, PhD from IBS, Hyderabad and Management Teachers Training Programme (MTP) from ICFAI, Hyderabad, India. His areas of interest are Qualitative and Quantiative Data Analysis, Marketing Management, Brand Management, Multivariate Data Analysis. He has published more than ten articles in international journals like Southl#.