Business Strategy for A2 [Paperback]

Full coverage of the compulsory A2 synoptic module from OCR.Concepts and processes are clearly explained and opportunities are provided to test knowledge and understanding. The book, which is fully illustrated, helps students to develop skills of analysis and evaluation, as well as an awareness of the integrated nature of the subject.Concepts and processes are clearly explained and opportunities are provided to test knowledge and understanding. The book, which is fully illustrated, helps students to develop skills of analysis and evaluation, as well as an awareness of the integrated nature of the subject.Full coverage of the compulsory A2 synoptic module from OCR. Concepts and processes are clearly explained and opportunities are provided to test knowledge and understanding. The book, which is fully illustrated, helps students to develop skills of analysis and evaluation, as well as an awareness of the integrated nature of the subject.Introduction; 1. Setting coporate objectives; 2. Tools for strategic planning; 3. External economic influences; 4. Business strategy in a changing world; 5. Devising and implementing strategy; 6. Reviewing business strategy; 7. Managing strategic change; 8. Preparing for examinations; Glossary; Index.