Business Strategy And Public Policy: Perspectives From Industry And Academia [Hardcover]

This collection of articles looks beyond the often-explored lobbying activities of trade associations to examine and account for the increasing political involvement of individual business firms during the 1970s and 1980s. Unlike much of the literature on business-government relations, this volume is aimed at practicing public affairs managers and business executives, the teachers who prepare them for their profession, and management and public policy scholars.

Introduction: The Pursuit of Corporate Advantage and the Quest for Social Legitimacy by Alfred A. Marcus, Allen M. Kaufman, and David R. Beam
I: Strategies for Corporate Advantage
Competition and Cooperation: New Trends in Issue Identification and Management at Monsanto and Gulf by Stephen E. Littlejohn
The Political Pursuit of Competitive Advantage: What Business Can Gain from Government by Jeffrey Gale and Rogene A. Buchholz
Corporate Strategies for Political Action: A Rational Model by David B. Yoffie
The Evolution of Political Strategies During the 1980 Superfund Debate by John F. Mahon and James E. Post
II: Strategies for Social Legitimacy
Social Legitimacy and Strategic Issues Management at General Motors by Thomas G. Marx
Collective Versus Individual Lobbying: How Business Ends up the Loser by Ian Maitland
Choices Among Encompassing Organizations: Business and the Budget Deficit by Curtis M. Grimm and John M. Holcomb
Business Fragmentation and Solidarity: An Analysis of PAC Donations in the 1980 and 1982 Elections by Allen M. Kaufman and Marvin Karson
The Retreat from Partisanship: Why the Dog Didn't Bark in the 1984 Election by Theodore J. Eismeier and Philip H. Pollock
III: Corporate Advantage: Operational Issues
Management Systems for Enhancing the Productivity of Public Affairs at Clorox by John C. Cassidy and J. Phillip Halstead
The Issue Manager as Public Opinion and Policy Analyst by Betsy Sigman and Kathryn McDonald
Cognitive al“"