This book presents interviews with 20 successful Malaysian housing developers, to provide real-world insights and practical know-how for future developers. It is designed in a way that reveals the secrets of successful developers, from their origins to their current status with the interviews conducted in a semi-structured manner so that the interviewees were able to freely share their experiences, thoughts, opinions and tips acquired throughout their business careers. Covering the developers success stories, from their background, educational history and personal traits to their business challenges and achievements, it appeals to academics and practitioners alike.
Foreword.-?Preface.-?Introduction.- Private Housing Developers In Malaysia.- Small- And Medium-Scale Private Housing Developers.-?Large-Scale And Public-Listed Housing Developers.-?State-Owned Enterprises / Government-Linked Companies.- ?Summary.- Emerging Factors In Achieving Sustainable Competitive Advantage.-?References.
Professor Sr Dr. Mastura is currently attached to the Quantity Surveying Programme at the School of Housing, Building and Planning, Universiti Sains Malaysia. She has numerous years of experience in the construction industry dealing with project estimation and costing, finance and project management, development proposals, and project evaluation. Her areas of research, publication and supervision interests include strategic management in the construction, housing and tourism industries, entrepreneurship, project management and procurement management. Her scholarly contributions include innumerable publications in books and international journals, as well as international conference papers. She has taught strategic management courses in construction, housing and tourism, entrepreneurship, and procurement management, both at undergraduate and postgraduate levels. She is also currently supervising numerous postgraduate lÓÇ
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