Campaign Communication and Political Marketing [Paperback]

• Offers comparative analyses of campaigns from country to country
• Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more
• Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy
• Analyses the impact of digital media and 24/7 news cycle on campaign conduct

List of Figures.

List of Tables.

Introduction.

Part I The rise of modern political communication.

1 Birth and rise of political marketing in the United States.

Part II The foundations of modern political marketing.

2 Political marketing: a global approach.

3 The means of analysis and information.

Part III Political marketing tools.

4 The traditional tools.

5 Audiovisual tools.

6 Direct marketing methods.

7 The growing importance of the Internet.

Part IV The actual running of election campaigns.

8 Structure and organization of the campaign.

9 The particularities of local campaigns.

Conclusion: how to use this book … .

Appendix 1: Memorandum of Understanding between the Bush and Kerry Campaigns for the 2004 Televised Debates (extract).

Appendix 2: Internet Final Rules decided by the Federal Elections Commissiol#m