Cases in Alliance Management: Building Successful Alliances [Paperback]

Drawn from best practices, this casebook provides a practical road map and real-life case studies to help students develop the necessary skills to design, negotiate, and manage domestic and international alliances. Editors Jean-Louis Schaan and Miche?l J. Kelly have organized this book around the four major phases in the alliance formation and management processstrategic rationale, partner selection, negotiation, and implementation.Drawn from best practices, this casebook provides a practical road map and real-life case studies to help students develop the necessary skills to design, negotiate, and manage domestic and international alliances. Editors Jean-Louis Schaan and Miche?l J. Kelly have organized this book around the four major phases in the alliance formation and management processstrategic rationale, partner selection, negotiation, and implementation.This book is highly practical and readable. The combination of introductory theory followed by detailed case studies is highly effective. The book's simple structure, based around the four key stages of building an alliance is also very good, and fits very well with the approach we take on our courses. Some further practical guidance on the negotiation process with reference to tools such as BATNA would be a useful addition.Rather limited theoretical foundation on the subject of strategic alliances. Cases focused on large companies.Good range of courses, some of the biotech orientated, which was good. Unfortunately it was not easy to structure a semester long course around the book, but it seems as though it would be very good for a case on international management.Introduction to the Ivey Casebook Series - Paul Beamish
Preface
Introduction
1.Should you build a Strategic Alliance?
Cambridge Laboratories: Proteomics
Fishery Products International Ltd.: A New Challenge
Non Stop Yacht, S.L.
Strategic Direction at Quack.ColĨ