A favorite with students, THE CHALLENGE OF EFFECTIVE SPEAKING IN A DIGITAL AGE, 17th Edition, equips you with the skills you need to maximize your course success and become a confident public speaker. Its signature six key Speech Plan Action Steps guide you step by step through topic selection, audience analysis and adaptation, effective research, organization (with an emphasis on outlining), a wide variety of presentational aids (and how to avoid succumbing to death by PowerPoint ), and language and delivery. Online tools include videos of student speeches accompanied by Interactive Video Activities that help you develop and strengthen your public speaking skills as well as the robust MindTap Speech digital learning solution. Grounded in the latest research, this new edition is an exceptional resource for creating and delivering speeches.Part I: ORIENTATION. 1. Foundations of Public Speaking. 2. Your First Speech. 3. Listening. Part II: PRINCIPLES. 4. Determining an Appropriate Speech Goal. 5. Adapting to Audiences. 6. Topic Development. 7. Organizing the Speech Body. 8. The Introduction and Conclusion. 9. Presentational Aids. 10. Language and Oral Style. 11. Delivery. Part III: INFORMATIVE AND PERSUASIVE SPEAKING. 12. Informative Speaking. 13. Persuasive Messages. 14. Persuasive Speaking. Part IV: ADAPTING TO OTHER OCCASIONS AND FORMATS. 15. Ceremonial Speaking. 16. Group Communication and Presentations.
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