The Chinese Transformation of Corporate Culture [Paperback]

In recent years, Chinese policymakers and corporate leaders have focused significant attention on the concept of corporate culture. This book will reveal the political, social and economic factors behind the enormous current interest in corporate culture in China and provide a wide range of case studies that focus on how large corporations like Haier, Huawei and Mengniu have attempted to transform their cultures, and how they represent themselves as complying with the Chinese governments interpretation of positive corporate culture.

Hawes demonstrates how the foreign concept of corporate culture has been re-defined in China to fit the Chinese political, social and cultural context. He examines how this re-definition of corporate culture reflects a uniquely Chinese conception of the purposes and social functions of the capitalist business corporation and how the Chinese Communist Partys active promotion of socialist corporate culture evidences a shift in the Partys identity towards a business-friendly champion of corporate and economic development.

This work will be of great interest to students and scholars of Asian Studies, Business and Management and Chinese studies.

Introduction: The Corporate Culture Phenomenon in China  Part 1: The Theory and Politics of Corporate Culture in China  1. Corporate Culture in China: Official and Academic Interpretations  2. Following or Re-Drawing the Party Line? Large Chinese Firms Transforming Their Cultural Values  Part 2: Techniques and Vehicles for Transforming Corporate Culture  3. Corporate Culture Propaganda Campaigns: Techniques for Promoting Positive Cultural Values within Chinese Corporations  4. Corporate Magazines as a Vehicle for Promoting Corporate Culture and Cultivating Employees  5. Leading by Example: CEOs, Moral LeadershlcC