Chocolate Wars: The 150-Year Rivalry Between the World's Greatest Chocolate Makers [Paperback]

An entertaining and surprising history of the world's most delectable treat, from a descendant of the Cadbury chocolate dynasty.

Amazingly appealing & This is a delicious book, seductive as a tray of bonbons. Washington Post

In the early nineteenth century the major English chocolate firmsFry, Rowntree, and Cadburywere all Quaker family enterprises that aimed to do well by doing good. The English chocolatiers introduced the worlds first chocolate barand ever fancier chocolate temptationswhile also writing groundbreaking papers on poverty, publishing authoritative studies of the Bible, and campaigning against human rights abuses.

Chocolate was always a global business; and in the global competitors, especially the Swiss and the Americans Hershey and Mars, the Quaker capitalists met their match. The ensuing chocolate wars would culminate in a multi-billion-dollar showdown pitting Quaker tradition against the cutthroat tactics of a corporate behemoth.

Featuring a cast of savvy entrepreneurs, brilliant eccentrics, and resourceful visionaries,Chocolate Warsis a delicious history of the fierce, 150-year business rivalry for one of the worlds most coveted markets.

Deborah Cadburyis the author of ten acclaimed books and has also won numerous international awards, including an Emmy, for her work as a BBC TV producer and executive producer. She lives in London.“This is a delicious book, seductive as a tray of bonbons, a Fancy Box in every way.”Washington Post“Deborah Cadbury’s branch of the Cadbury family wasn’t involved in the chocolate business but she garnered a deep impression from a childhood visit to her cousins’ company and the reader of Chocolate Wars feels they are getting an insider’s view. Her own background as a historian and TV documentary maker means that this book communicates in an episodic and visual style,lSâ