Clarifying McLuhan: An Assessment of Process and Product [Hardcover]

At the time of Marshall McLuhan's death in 1980, his was a major voice in our understanding on media and society. And yet, few analyses of his impact have been written. In clarifying McLuhan, Neill provides a critical, yet sympathetic assessment of McLuhan's work and impact. While the author dismisses McLuhan's basic theory that the medium is the message, he points to McLuhan's importance, and argues for a re-examination of McLuhan as an artist and a poet.S. D. NEILL was Professor at the School of Library and Information Science, University of Western Ontario. Among his earlier publications isDilemmas in the Study of Information(Greenwood Press, 1992).

Preface
Falsifying the Basic Theory
The McLuhan Approach to Evidence
A Sampling of OTher Errors
The Language of Artifacts
McLuhan's Theory of Communication (and Other Similar Communication Theories that are not Technologically Determined)
McLuhan's Method: The Dichotomies (and other Dichotomies that are not Technologically Determined)
The Artist as Antenna
Marshall McLuhan as Artist
Appendix I: McLuhan Remembered: A Personal Memoir
Appendix II: McLuhan's Media Charts Related to the Process of Communication
References
Index