Coming About: How We Transformed a Major Media Company and the Lessons There for You [Hardcover]

Enacting meaningful change requires more than sending out a memo with new policies. Change that matters — change that really makes a lasting difference — starts with a change in culture. David Paragamian is an expert in organizational transformation, as he has helped companies, departments, and teams pivot. InComing About,David describes the steps you need to become a successful “storyteller-in-chief” — a confident change agent who convincingly leads transformation rooted in transparency and values. This book is the culmination of everything David has learned. He knows that change takes grit and determination; it demands the ability to get back up after you’ve been knocked down. If you’ve got that kind of grit — and you want to enact real organizational transformation, not just superficial change — this book is for you.DAVID PARAGAMIANis a husband, father, and serial change agent — a self-identified “storyteller-in-chief.” Over his thirty-plus year career, he’s worked for Procter & Gamble, Johnson & Johnson, Roche Pharmaceuticals, and Razorfish Health, among others. As the CEO of The Health Monitor Network, he guided the company through the COVID - 19 pandemic, helping it pivot from legacy print media company to an industry-leading, modern, digital marketing platform. David grew up a rule follower, coloring inside the lines and dreaming of attending the Naval Academy. Three decades of experience taught him that sometimes it’s better to break the rules — and embrace the gift of the pivot. A CEO, board member, business school professor, and speaker, he’s now an outspoken champion for change, helping others achieve organizational transformation.Introduction

Part 1: Health Monitor
Chapter 1: Health Monitor, Then and Now
Chapter 2: The Future of Health Monitor

Part 2: The Three Cs of the Transformation Process
Chapter 3: Cultulã#