Communicating About Health: Current Issues and Perspectives [Paperback]

Communicating About Health: Current Issues and Perspectivescontinues to live up to its long-standing reputation as the most dynamic and current exploration of health communication on the market. The book offers rich, current research and in-depth analysis of the cultural, social, and organizational issues that influence health communication and health advocacyCommunicating About Health: Current Issues and Perspectivescontinues to live up to its long-standing reputation as the most dynamic and current exploration of health communication on the market. This book offers rich, current research and in-depth analysis of the cultural, social, and organizational issues that influence health communication and health advocacy.Communicating About Healthis an indispensable resource for readers seeking to improve their communication abilities in fields related to health. This text explores health communication through the eyes of patients, care providers, healthcare leaders, campaign designers, and more. Readers will learn how culture, media, personal identity, technology, social networks, and other factors contribute to health and healing.I. What Is Health?II. What Is Health Communication?A. Defining Communication1. Collaborative Sense-Making2. Multiple Levels of Meaning3. Context and CultureB. Defining Health CommunicationC. The History of Health CommunicationIII. Health Care ModelsA. BiomedicalB. BiopsychosocialC. SocioculturalIV. A Systems-Level ApproachV. The Importance of Health CommunicationA. Communication Is Essential to Health Care EncountersB. Communication Can Be a Source of Comfort and SupportC. Communication Can Reduce Health DisparitiesD. Communication Can Educate People About HealthE. Communication Helps Health Organizations Operate EffectivelyF. Health Communication Presents Career OpportunitiesVI. The Importance of Health CommunicationA. Communication Is Essential to lC