Communicating For Survival: Coping With Diminishing Human Resources [Hardcover]

Communicating for Survivalis a complete sourcebook to managing the necessary organizational changes in order to adapt to the new demographics and resulting labor crisis of the next decade. Designed for both practitioners and students, this practical text offers in-depth analyses of such problems as attracting and retaining employees, achieving employee trust and confidence, revising intrinsic and extrinsic reward mechanisms, and improving human resource management and communications systems.E. W. BRODY teaches public relations in the Department of Journalism at Memphis State University in Tennessee and maintains a public relations counseling practice in Memphis.

Preface
The Challenge of a New Century
Patterns of Change
Conflict: Generational and Organizational
Management and Leadership
Deceit, Duplicity, and Discontent
A Matter of Commitment
Removing the Barriers
Finding the Formula
The Human Factor
Designing the Program
Selecting Communication Channels
Getting the Job Done
A Model for Success: Federal Express Corporation
Alternative Futures
Bibliography
Index