Communication Campaigns About Drugs Government, Media, and the Public [Hardcover]

First Published in 1989. Routledge is an imprint of Taylor & Francis, an informa company.Contents: P.J. Shoemaker,Introduction. S.B. Lachter, A. Forman,Drug Abuse in the United States. A. Forman, S.B. Lachter,The National Institute on Drug Abuse Cocaine Prevention Campaign. J.E. Merriam,National Media Coverage of Drug Issues, 1983-1987. S.D. Reese, L.H. Danielian,Intermedia Influence and the Drug Issue: Converging on Cocaine. L.H. Danielian, S.D. Reese,A Closer Look at Intermedia Influences on Agenda Setting: The Cocaine Issue of 1986. P.J. Shoemaker, W. Wanta, D. Leggett,Drug Coverage and Public Opinion, 1972-1986. D.D. Nesbit,Citizen Attitudes Toward Drug Testing: Value Conflict or Concensus? L.D. Johnston,America's Drug Problem in the Media: Is It Real or Is It Memorex? D.L. Shaw, M.E. McCombs,Dealing with Illicit Drugs: The Power -- and Limits -- Of Mass Media Agenda Setting.