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From Saussure to Bourdieu, from Freud to Fouclault, this book outlines a range of theoretical approaches to the study of communication and culture. Concepts are introduced in everyday particular contexts to demonstrate the essential skills of textual analysis. The book focuses on three `primary' systems of communication: spoken, written and visual. Examples are chosen from contemporary popular culture and common social and cultural practices in a range of media, including newspapers, magazines, television, film, politics, internet discussions and ordinary speech.From Saussure to Bourdieu, from Freud to Fouclault, this book outlines a range of theoretical approaches to the study of communication and culture. Concepts are introduced in everyday particular contexts to demonstrate the essential skills of textual analysis. The book focuses on three `primary' systems of communication: spoken, written and visual. Examples are chosen from contemporary popular culture and common social and cultural practices in a range of media, including newspapers, magazines, television, film, politics, internet discussions and ordinary speech.Nice overview of primary concepts in cultural studiesThis is an excellent textbook. I have been using it for a year. I am very pleased and will continue to use it.Communication and Culture Sign and Meaning Cultural Literacies and Practices Framing Contexts Ideology Subjectivity Texts and Contexts Speech Genres Written Genres Visual Mediums