A Concise Handbook of Movie Industry Economics [Hardcover]

An overview of what is known and what remains to be learned about the movie industry.What factors affect a movie's theatrical run? How does the theatrical run affect the demand for video? What types of movies are most profitable? How informative are movie accounting figures? What theaters have the most appeal to consumers? This short handbook provides a deeper understanding of the economics of movies.What factors affect a movie's theatrical run? How does the theatrical run affect the demand for video? What types of movies are most profitable? How informative are movie accounting figures? What theaters have the most appeal to consumers? This short handbook provides a deeper understanding of the economics of movies.This short handbook collects essays on all aspects of the motion picture industry by leading authorities in political economy, economics, accounting, finance, and marketing. In addition to offering the reader a perspective on what is known and what has been accomplished, it includes both new findings on a variety of topics and directions for additional research. Topics include estimation of theatrical and ancillary demand, profitability studies, the resolution of evident paradoxes in studio executive behavior, the interaction of the industry and government, the impacts of the most recent changes in accounting standards, and the role and importance of participation contracts. New results include findings on the true nature of the seasonality of theatrical demand, the predictive power of surveys based upon trailers, the impact of the Academy Awards, the effectiveness of prior history measures to gauge cast members and directors, and the substitutability of movies across different genres.1. Critiquing Hollywood: the political economy of motion pictures Janet Wasko; 2. Film production in the digital age: what do we know about the past and the future S. Abraham Ravid; 3. Movie industry accounting Harold L. Vogel; 4. Theatrical releases and the launching of motiol£o