Conquering Global Markets: Secrets from the Worlds Most Successful Multinationa [Paperback]

Conquering Global Markets offers assessments of the issues, statistics, cases, and best practices of mergers, acquisitions, joint ventures and alliances throughout the world. Using information gleaned interviews with CEOs, the book provides insights into making global M&As successful.Introduction 1. The Economics of Globalization 2. Trends in Globalization 3. The Risks, Challenges and Benefits of Being Global 4. How Do Companies Go Global: Choices and Issues Between Entry Strategies 5. Non-Equity Modes of Investment 6. Equity Investment Alliances and Joint Ventures 7. Mergers and Acquisitions 8. Greenfield Expansion 9. Emerging Market Companies as Globalizers 10. China as a Destination 11. The Next Decade and Beyond

When companies venture outside their home territories for the first time, they face alien customs and unfamiliar challenges. And even when they're established, the complexities abound. This invaluable book synthesises the lessons learned, often the hard way, by the world's most experienced global companies. -Sir Martin Sorrell, CEO, WPP

Dr Hubbard's book is a must for all people concerned about the failures of most mergers, acquisitions and alliances or joint ventures. It is also critical for those who are eager to see the new global trends as great opportunities. She explores in a very factual way what's happening and outlines some key success factors for the global leaders of today and tomorrow. - Professor Pierre Casse, Moscow School of Management SKOLKOVO (Russia)

This research, sponsored by KPMG, offers the reader unique insights from fifty of the world's most respected executives about how they took their businesses global through acquisitions, joint ventures, alliances and greenfield investment. It is an invaluable read for anyone considering taking their business international. - Dan Tiemann, KPMG Global Partner, US Lead Partner for Transaction Services

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