Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money) [Hardcover]

From one of todays leading experts in content marketing,Content Inc.is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services.

In these pages, Joe Pulizzi provides a lower-risk, more effective way to create a path to success by re-engineering the process that so often leads to failure: Youll learn how to develop valuable content, build an audience around that contentand then create a product for that audience.Content Inc. walks you through the entire process, showing how to:

• Choose a marketable content topic
• Figure out where little or no competition exists
• Choose your top channel for disseminating content
• Build long-term customer loyalty
• Monetize your product or service
• Expand your content into multiple channels
• Sell your content asset or scale it into a large enterprise

This updated edition includes new and enhanced coverage of platforms like TikTok, SnapChat, and Instagram, a new section about the exit strategy for the model, more practical how-tos, and current examples of companies that have successfully implemented these strategies.

Content Inc. provides an ingenious approach to business based on a profoundly simple concept: Having a singular focus on audience, and building a loyal audience directly, provide the best, most nuanced understanding of what products ultimately make the most sense to sell.

Apply the methods laid out for you inContent Inc., and create the business of your dreams.

Content creators are the rock star entrepreneurs of the 21st century, andContent Inc.delivers your winning business model.
Brian Clark, Founder of Copyblogger and Unemployable

What if you launched a business with nothing to sell, and instead focused first on service the needs of an audience, trusting that the selling part would come later? Crazy?l£©