Content is King News Media Management in the Digital Age [Hardcover]

From the viewpoint of newspaper organizations the main competitive media has shrunk to only one, the internet. But the effect of this innovation has been devastating in capturing the vast majority of the advertising revenues on which newspapers have depended. The larger the internet-based media became the more newspapers and other media shrank. Pairing an academic and former industry news manager, this textbook assesses the situation in which the regional news media industry finds itself, and explores methods, processes and techniques, which might usefully be introduced to help the news media firm secure a viable future.
In focusing on newspapers, magazines, TV and radio, the work is filled with real-life examples and interviews with news media managers, illustrating how management is being conducted in this age of turbulence. The goal is to give students practice in solving complex strategic problems and to provide them with a series of intellectual and professional exercises. Their method of using case studies will enable students to explore in detail key theoretical issues before applying them to real life management settings.

This is an unusual and insightful book that should be of value to both scholars and practitioners of journalism. It comes at a time when news media economics have changed dramatically, and it provides helpful suggestions and examples for news media managers who are grappling with these changes. David H. Weaver, Distinguished Professor Emeritus of Journalism, Indiana University, USA

The quest for innovative revenue models to support local news organizations in the new communication and social environment must address a broad array of core questions about this environment.Content Is Kingaddresses a host of these questions in depth  the information needs of contemporary communities defined in diverse ways, use of social media to interact with these communities, the process of value creation in professionall£