Converging Media: An Introduction to Mass Communication and Digital Innovation [Paperback]

Industry. Culture. Technology. They have come together. What's next?Industry. Culture. Technology. They have come together. What's next?From reading news on tablets to video calling on smartphones, digital media has changed the ways in which we communicate. Placing convergence at the center of the discussion, Converging Media: An Introduction to Mass Communication, Seventh Edition, uses the technologies we employ every day to explain our current media environment-and to consider where we might be headed.CONTENTSPrefaceAbout the AuthorsPart 1 The Changing Media LandscapeChapter 1 Mass Communication and Its Digital Transformation1.1 Telephony: Case Study in Convergence1.2 Three Types of ConvergenceTechnological ConvergenceEconomic ConvergenceCultural Convergence1.3 Implications of ConvergenceMedia OrganizationMedia TypeMedia ContentMedia UseMedia DistributionMedia AudienceMedia ProfessionAttitudes and Values1.4 Mass Communication in the Digital AgeInterpersonal CommunicationMass CommunicationMass Communication and Convergence1.5 Functions of Mass CommunicationSurveillanceCorrelationCultural TransmissionEntertainment1.6 Television: The Future of ConvergenceLooking Back and Moving ForwardFURTHER READINGFeaturesMEDIA PIONEERS: Oprah WinfreyINTERNATIONAL PERSPECTIVES: Translating is Not Child's PlayCONVERGENCE CULTURE: The Reflective Black MirrorETHICS IN MEDIA: Do You Pay More if You Own a Mac?Chapter 2 Media Literacy in the Digital Age2.1 Education and Media2.2 What Is Media Literacy?2.3 What Makes Mediated Communication Different?SemioticsFraming2.4 Early Concerns of Media Effects2.5 Media GrammarPrint MediaRadio and Recorded MusicFilm and TelevisionDigital-Media Grammar2.6 Implications of Commercial MediaCommercial-Media DebateConcentration of Media Ownership2.7 Media Bias2.8 Developing Critical Media-Literacy SkillsMedia CareersLooking Back and Moving ForwardFURTHER READINGFeaturesMEDIA PIONEERS: Marshall McLuhanINTERNATIONAL PERSPECTIVES: Mobile Telephony in the Devl“}