Cool Infographics Effective Communication with Data Visualization and Design [Paperback]

Make information memorable with creative visual design techniques

Research shows that visual information is more quickly and easily understood, and much more likely to be remembered. This innovative book presents the design process and the best software tools for creating infographics that communicate. Including a special section on how to construct the increasingly popular infographic resume, the book offers graphic designers, marketers, and business professionals vital information on the most effective ways to present data.

• Explains why infographics and data visualizations work
• Shares the tools and techniques for creating great infographics
• Covers online infographics used for marketing, including social media and search engine optimization (SEO)
• Shows how to market your skills with a visual, infographic resume
• Explores the many internal business uses of infographics, including board meeting presentations, annual reports, consumer research statistics, marketing strategies, business plans, and visual explanations of products and services to your customers

With Cool Infographics, you'll learn to create infographics to successfully reach your target audience and tell clear stories with your data.

Information Overload 9

The Rise of the Informavore 9

The Rise of Big Data 11

Why Infographics Work 14

Pattern Recognition 15

The Language of Context 16

The Picture Superiority Effect 20

The Art of Storytelling 27

Introduction/Foundation 28

Ah-Ha! The Main Event 28

Conclusion/Call-to-action 29

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