The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells (4th Edition) [Paperback]

Theclassic guide to copywriting, now in an entirely updated fourth edition

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attentionand sell more products.

Among the tips revealed:

* 8 headlines that work--and how to use them
* The 5-step Motivating Sequence for generating more sales and profits
* 10 tips for boosting landing page conversion rates
* 15 techniques to ensure your emails get high open and click-through rates
* How to create powerful lead magnets that double response rates
* The 4 S formula for making your copy clear, concise, and compelling

This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources.

Now more indispensable than ever, Robert W. Bly'sThe Copywriter's Handbookremains the ultimate guide for people who write or work with copy.

I don't know a single copywriter whose work would not be improved by reading this book. And that includes me. David Ogilvy

This book succeeds on two levels. For beginners, it offers a clear, comprehensive guide to the business of and techniques used in advertising copywriting.ls